![]() DSSs serve the management, operations, and planning levels of an organization and help to make decisions, which may be rapidly changing and not easily specified in advance. Technical advancements – Microsoft launched Microsoft Vista, Windows 7 which is gaining market share.Ī decision support system (DSS) is a computer-based information system that supports business or organizational decision-making activities. ![]() ![]() This leads to competitors selling their product at a lower price than an apple product. ![]() Low prices of the competitors – Apple price itself out of the personal computer industry, which is a big problem.Tomorrow’s technology might be entirely different. Just yesterday it was CD’s, now its iPod’s. Technology is changing rapidly in the markets. Substitute products – There is a high substitution effect of products in the innovative and fast moving IT consumables market.If economies begin to weaken, it will affect demand negatively. The popularity of Apple’s iPods’ and Macs’ (computers) are subject to demand. Apple puts emphasis on researching and developing and marketing in order to retain its competitive position. Since they are a successful company, they attract competition from Dell, HP, Sony, and Toshiba. Competition – The biggest threat to IT companies such as Apple is the extremely high level of competition in the technology markets.
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